The kids outdid us, Nesquik listened to them and
responded with a superior product.
We combine Nesquik's need to create a healthier
product with the demands that kids raise in
>around environmental, social and, of course,
nutritional problems.
The commercial, which in addition to having been designed for the
digital ecosystem, was promoted on TV, Radio, Cinema and Via< br>Pública, is narrated from the voice of a father, who tells
how it is that boys are one step ahead of us.