As kids get older, they spend more and more
time outside the home, which is why Nesquik launched Nesquik Go!,
its RTD version ready to accompany them everywhere.
We understood that this campaign was a continuation of A
Exceeding Generation. For this we composed and
produced a song with the language and codes of
this generation (6 to 12 years old) and we created different
outdoor situations so that the message of the commercial
was clear and forceful .
An effective way to convey the message of the
portability, taste and nutritional improvements of the
new varieties: with less sugar and fruity flavors of
banana and strawberry . Nesquik Go-Go!