Glaciar

Low sodium cooking with Ximena Sáenz

Date
2019
Categories
Branded Content
Community Building
We devised and produced a new community and content proposal for Agua Glaciar.

How we did it?

20%
members enter the facebook group daily

We created a success story for @agua.glaciar: Rich and Easy Low Sodium Cooking is the Facebook Group that expands the wellness territory of the brand. We brought together a community that needed solutions: how to cook low sodium and share their doubts with more people. With Dr. Jorge Tartaglione as the healthy oracle and @ximena_saenz as chef and kitchen guide, we turn the proposal of a low-sodium life into a true service to society.

Glaciar is the leading low-sodium mineral water in the Argentine market and is part of Nestle Waters. The community created in Facebook Group is an active space where 20% of its members enter daily and actively participate at least 3 times a year.