We are looking for women who embody this committed, egalitarian, modern and inclusive global trend, anonymous heroines who use their strength every day so as not to lose focus on the things that truly matter.
They are beacon women who dedicate their talent to transform and inspire from science, art, technology, communication and sport, and who through their life experiences find in the two words that give this campaign its title the synthesis of a way of understanding the world.
The campaign, designed for digital formats, was produced vertically and uses the voice, tones and intimacy of its protagonists to build a solid and resistant message, in tune with the qualities of the company's products. brand.